THE CORPORATE DNA
The corporate brand is the visual calling card of your business. Sometimes an individual’s interaction with an organisation might be at intervals with long gaps in between and they will be bombarded with countless other symbols and messages in the meantime. A strong brand creates a memorable chain that ties together these events to ensure the client or potential customer correctly perceives the reliance and longevity of a company.
The use of a strong logo alongside a chosen font and colour palette with a corporate voice that permeates all the company’s core messaging all adds up to create a clear image of a joined up strategy. And this concept of a clear and cohesive plan reflected in the entire corporate house style is as important for the internal staff as well as for clients, creating a rallying flag that staff can get behind and feel reassured by.
A strong brand sends a message internally and externally that there is attention to detail where it matters and that a diligent strategy is underpinning the day to day operations of the company.
Please have a look through the gallery of examples below. If you have any questions or for further discussion about your organisation’s own branding requirements, please get in touch on the below form.