Print is not dead
With communication technology enabling real time interaction across the globe, and with a growing necessity to limit production of single use materials, the requirement for printed materials has certainly declined.
Letter heads, business cards and brochures have largely been usurped by emails, online profiles, websites and streaming video presentations, which are all reusable and can be sent to multiple recipients simultaneously.
But there are still occasions where physical materials are required. Not every client has a high speed broadband connection and just because a potential customer has access to technology, this is no guarantee that they are comfortable using it or that it is their communication method of choice.
Not every location offers a wifi connection and an email message can quickly get buried in an overstuffed inbox in a way a brightly coloured flier stuck to a fridge door can’t.