With people working ever-longer hours and with most staff taking the stress of the day job home with them each night, many people in business today suffer from a lack of sleep. To counter this problem, Microsoft introduced Powerpoint. Now, many considerate companies who are concerned about lack of sleep in their industry will regularly invite a crowd of clients

Sitting around an IKEA table and sipping lattes with a group of marketing executives and chatting about ‘incentivising this’ or ‘surfacing that’, it becomes quite a mental task to reconcile the fact that this whole concept of ‘branding’ takes its name from using hot metal to scar a cow’s bum. But many of the mistakes that companies make in attempting