A website used to be the amusing afterthought, like the bear stuck up a tree at the end of the news. Companies would announce they had a website, but weren’t always sure what to do with them.

Nowadays, an informative company presence online is becoming a legal necessity. A website is the first thing people will look up in order too find out where a company is based, find contact details, or simply just check out that a company looks reputable.

The lack of any online presence will immediately sound alarm bells in many people’s minds. A good website doesn’t just reach out to new clients as a sales tool, but also serves as a way of enhancing the relationship with current customers.

Blogs and social media are great tools for keeping your brand and its latest updates popping into your client’s eyeliner at regular intervals. The rise of mobile technology now means that the potential reach of a company can now literally go directly to the client’s pocket, which has been the dream of marketing departments for years.

One key aspect to keep in mind when formulating any web strategy is that the company’s online presence is not some virtual second life that the company lives out as some sort of business fantasy. The offline and online marketing strategies should move forward in tandem like a left and right foot.

If you don’t have a website or if you have a website but feel it isn’t quite achieving what you would like it to then please do have a look through the examples of digital user interface work below and contact me using the form at the bottom of this page.

Portfolio of digital user interface design


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