Horizon Strategic Partners are the creators behind the ‘MicroGuide’ app that puts medical guidelines right into the hands of clinicians at the point of care. Originally conceived as a solution to cut down the rise of antimicrobial resistance through the misuse of antibiotics, the system has now expanded to cater for all types of clinical guidance.

As well as having a traditional roller banner, which gives the flexibility of creating an instant branded presence in most environments, HSP have also utilised the high impact factor of dedicated booth designs. Working closely with the build team who created and installed the environment, a design was produced to capture the attention of conference attendees and deliver high impact messaging that worked in a 3-dimensional branded environment.